Perceptions Interview with Dave Ranney

1. How does perception play a role in your creations? 
By day, I am a graphic designer that uses color, form and typography to influence the way the public perceives a brand. The work I am creating as And Also sprouted from a 100-day project that had the goal of rediscovering my own visual POV outside of clients needs, wants and expectations.

2. How did you begin seeing the world this way?
I grew up going to the National Gallery and Hirschhorn museum in Washington DC where I stared endlessly at the works of Sol Lewitt, Frank Stella and Roy Lichtenstein. That modern minimalism bore its way deep into my psyche.

3. It seems like in every piece of art you create there are multiple ways of seeing reality. What deeper meaning are you communicating through this in life or culture?
I am easily distracted and my brain often feels like a computer with 100 different tabs open simultaneously. My work is a meditative process that follows a strict grid to create abstract forms with both 2D and 3D compartments for my thoughts. Think of it like a graphic version of The Container Store for my busy mind.

4. We noticed you are starting an Atlanta series. What do you hope for these new depictions? 
The Atlanta buildings are part of a collaboration with a young, local fashion brand and an homage to the city I love. I get to explore my two new favorite things; generating figurative forms from physical inspiration and repeatable pattern design.